Semiotics: 1. introduction we looked at amagritte painting and our mind is caught in a loop between reason and its opposite we fprget signs and symbols are not things themselves. 2.signs and signifiers a sign is anything used to tell a lie signs have two aspects signifier and signified. 3. advertising words and symbols used in a certain way such as healthy wealthy and wise builds up a relationship between otherwise unrelated images. 4. ideology is a loaded word one common meaning of the word is false consciousness and we can be mislead by falsehoods in the media. 5. activity action in an advertisement can lead us to believe someone is masculine /femenine /evil/ intelligent / popular / wealthy.
Advertisement
